Blankie is for those who cherish comfort, for those who can’t give up the happiness of cozy warmth, for those who manage to be effortlessly cool, and for the forever young at heart. It’s a kind of hoodie you’ll never want to take off. Or a wearable blanket. Or a cocoon. Or a therapist. Or maybe it’s all of these. What matters isn’t what it is, but how it makes you feel.

In short, Blankie is a feeling of embrace too big to fit into any definition.

Soft as a cloud, comforting as a hug, warm as the sun.